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TMCNet:  TCL Shines with 2017 IFA Product Technical Innovation Award Win

[September 01, 2017]

TCL Shines with 2017 IFA Product Technical Innovation Award Win

TCL, one of the largest consumer electronics companies in the world, today announced it has been honored by International Data Group (IDG) and German Industry & Commerce Co., Ltd (GIC) with the "Quantum (News - Alert) Dot Technology Gold Award" (TV XESS/85 X6), a 2017 IFA Product Technical Innovation Award.

In addition, TCL's T-Guardian Air conditioner won the "Intelligent Security Innovation Gold Award".

The IFA Product Technical Innovation Award is granted by a professional and impartial panel on the basis of product design, functionality and innovative features.

"We are thrilled to receive this award, in recognition of our ongoing commitment to the TV industry and our innovative QLED TV, as well as other smart products. We remain focused on harnessing the power of new technologies such as Quantum Dot to deliver a whole new standard of intelligent entertainment experience," said Zhang Shaoyong, General Manager of Product Center, TCL Multimedia.

Leading the company's IFA Product Technical Innovation Award-winning line-up is the TCL's latest QLED flagship XESS Private Theatre X6, which won the "Quantum Dot Technology Gold Award". The supersized, 85-inch XESS Private Theatre X6 offers a premium, immersive visual experience with its world-leading Quantum Dot display technology, picture processingability and Dolby Vision™ high-dynamic-range (HDR (News - Alert)). Leveraging the HDR technology that powers Dolby's most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colors.

The X6 comes with a Harman Kardon sound system, offering 12-sound channels and 360° surround stereo sound with a 10-inch large woofer. The volume generated by the 7.1.4 sound system reaches 40L. It also supports Dolby Atmos® sound technology and DTS (News - Alert): X 7.1.4 technology. Dolby Atmos delivers an immersive sound experience that places and moves audio anywhere around you, including overhead, so that viewers feel as if they are in the middle of the story. Its craftsmanship integrates metallic elements with walnut woodgrain texture. Being 24.8mm wide, the XESS Private Theatre X6 is one of the thinnest, supersized TVs and the thinnest of those above 80 inches in size that apply local dimming technology.

Jennifer Xu, VP of IDG Asia said, "This year, the IFA Product Technical Innovation Award is about Intelligent Technology. 'Smart' has become a keyword in the pursuit of the next generation of cutting-edge consumer products. TCL's XESS Private Theatre X6 offers a combination of beautiful hardware and state-of-the-art technology and delivers the latest, exciting breakthroughs that consumers have been waiting for."

These latest wins follow a number of other TCL product awards bestowed earlier this year. Notable among these is the X2, TCL's Android (News - Alert) QLED TV from the company's flagship series, which received the iF Design Award 2017. TCL's award-winning product portfolio also includes the C70 TV - EISA "BEST BUY 2017-2018" and C2 series - Red Dot Award: Product Design.

TCL consolidates its market-leading position as a top-3 TV manufacturer with continued, strong global performance in the first half of 2017. At IFA 2017, the company introduced XESS Private Theatre X6 and the latest smart TV P6. Aiming to transform television entertainment experience, TCL also revealed its 2017 AI roadmap with new content solutions.

TCL is showcasing its product portfolio at IFA Messe Berlin (Hall 21, Stand 102).


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