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June 26, 2008

Call Center Co.'s Web-Based Technology to Bolster Advertising Efforts

By Nathesh
TMCnet Contributor

The Lead Management System of MediaWhiz, “LeadROI,” is being strengthened, the company is reporting today, by implementing JetDial, a Web-based dialing technology designed to improve advertisers’ sales force efficiencies, lead throughput time and conversion rates.
LeadROI offers lead buyers and sales organizations a Web-based lead and customer relationship management solution and it provides a variety of point-of-sale tools, including credit reports, pricing and data transfer tools, and the JetDial auto-dialer technology, according to JetDial officials. The proprietary software streamlines new customer acquisition, improves productivity, maximizes sales conversion, and provides critical insight into lead generation production metrics, according to the company.
JetDial officials describe their organization as a private call center technology company. MediaWhiz say their company provides five results-driven online advertising services: Lead Generation, Email Marketing, Affiliate Marketing, Display Advertising, and Search Marketing.
MediaWhiz officials say they wanted to strengthen its Lead management system after it acquired LeadROI for aggregating, distributing and converting leads from multiple sources more efficient and profitable.
JetDial technology by design can handle answering machines, busy signals, disconnected numbers, and fax lines and thereby improving sales talk time by over 40 percent, according to the company. For example, when an answering machine is detected, a personalized pre-recorded voicemail greeting is automatically delivered and the sales representative is promptly connected to the next available live party, company officials say.
Apart from these features JetDial also has provisions for sales managers to monitor their sales team through the inbuilt monitoring capabilities.
“The JetDial technology sets us apart from the other lead management systems, which offer very basic click-to-dial applications that don’t do much to improve sales force productivity when compared with our advanced preview dialer technology,” said Raj Parekh, general manager of MediaWhiz’s LeadROI product. “LeadROI’s JetDial technology does everything from screening busy calls to leaving messages while simultaneously making the next call ... enabling sales organizations to be significantly more efficient and profitable.”
Jeff Felman, JetDial’s vice president of sales, said, “JetDial’s integration with LeadROI is an important development in the lead management system space. LeadROI’s interactive reporting, automated lead distribution, workflow, campaign, and pipeline management capabilities coupled with JetDial’s powerful auto-dialer technology is a perfect marriage that has a huge upside for advertisers looking to improve the ROI of their lead generation campaigns.”
Nathesh is a contributing editor for TMCnet. To read more of Nathesh’s articles, please visit his columnist page.
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