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June 30, 2008

CRM Manager Joins Convio Fusion Partner Program

By Susan J. Campbell
TMCnet Contributing Editor

Convio, a provider of on-demand constituent relationship management software and services to nonprofit organizations, and CRM Manager, a provider of implementation and post “go live” services for clients of, have announced that CRM Manager has joined the more than 160 other companies that are part of the Convio Fusion Partner program.

CRM Manager will join other Convio partners and nonprofit clients as part of the Fusion program to ensure that organizations take advantage of Convio’s new constituent relationship management (CRM) product built on the Platform and integration with Convio’s online fundraising, advocacy and marketing applications.

Like those operating in the commercial sector, nonprofit customers can benefit greatly from implementing a robust CRM system. Such a solution can track constituents’ contributions, interactions and other pertinent information that help drive increased donations.

"Our clients have experienced great success by putting the power of the and the Platform to work, enabling them to translate their ideas into deployed applications in record time," said Andy Atkins, founder and managing partner, CRM manager, in a Monday statement.

"We were excited to join with Convio to bring our expertise and services to help ensure nonprofits focus on making the world a better place by using the full power of Convio's comprehensive CRM system.”

“By developing on the Platform, Convio has opened a new world of opportunity by improving the way nonprofits access, share and derive value from constituent data. We want to help make sure they use that power to its fullest," Atkins added.  

Convio announced the Aikido Charter Program on June 17 for the company’s new, open, Web-based constituent relationship management system for tracking all constituent interactions across all channels, online and offline.

The product is built on’s Platform and offers an on-demand solution that will integrate with other open systems to provide tools that help nonprofits to focus on their mission, fundraising, advocacy and communications results instead of managing and maintaining software and technology.

The product, under the code-name Aikido, us currently deployed by selected nonprofit organizations. It is expected to be generally available in the second half of 2008.

ISVs and corporate IT departments can rely on the Platform-as-a-Service set of tools and applications services in order to build any business application and run it in the cloud on the infrastructure.

The Platform has already proven to be a successful basis for CRM solutions and its on-demand positioning ensures that nonprofit organizations can use the solution as needed to advance its strategic initiatives.
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for Market Drive News. To see more of her articles, please visit Susan J. Campbell’s columnist page.

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