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July 11, 2008

CRM Products for iPhone on the Way, Oracle Says

By David Sims
TMCnet Contributing Editor

So, anybody buying a new phone today?
Oracle (News - Alert) has announced the first in a series of free Oracle business applications for the Apple iPhone -- Oracle Business Indicators -- are available on the Apple App Store. Company officials say they intend to release CRM products for the iPhone (News - Alert).
These new Oracle business applications are designed to use the Oracle Business Intelligence Enterprise Edition Plus and Oracle Business Intelligence Applications, Fusion Edition to "provide access to key metrics and analytical data."
These native applications for the Apple (News - Alert) iPhone also use the Serviced-Oriented Architecture capabilities of OBIEE and the set of Oracle Business Intelligence Web Services. They have support of SSL encryption protocol as well.
With Oracle Business Indicators, users can view company financial trends, sales managers can be alerted to sales performance and customer satisfaction issues, and commodity managers can assess the viability of a supplier using an iPhone.
Oracle officials say they plan to follow this initial release with support for ERP business approval processes with analytical context. "For example, while en route to meetings, an executive or manager would be able to review and respond to pending approvals for new employee hires or expense reports, with supporting analytics, making informed decisions without delay," they explain.
A couple weeks ago, Mumbai-based Superfil Products adopted Oracle E-Business Suite, a suite of business applications to meet their growing business demands. Superfil officials say their existing legacy system, built on FoxPro, is "inadequate to handle information flow between different functions within the organization," so it is necessary for Superfil to migrate to Oracle EBS.

Systime was selected from among a number of vendors to supply licenses for the software. Superfil officials cited Systime's "competitive pricing and strong alliance with Oracle" as a major factor in the move.
Systime has the largest JD Edwards practice in India, and has done extensive work with Oracle software for customers "worldwide across various industry segments."

David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is ApplianX IP Gateway as a VoIP-Enabled Programmable Switch, brought to you by Aculab (News - Alert).

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